One of the first courses I took within the Master’s Digital Media program was Digital Media Entrepreneurship. In the class, students are grouped into teams of 4 & are challenged to develop a viable startup within 100 days. My team quickly identified parents of children at high risk of food anaphylaxis (a potentially life-threatening, severe reaction to ingesting food allergens) as a relevant audience for which new tools were needed.
Our mobile app & website would function similar to Yelp, allowing anyone to read or post a review about their experience with a particular restaurant in terms of food safety and more. We received significant traction (287 unique visits, 86 beta tester signups, & 158 downloads, an 81% conversion rate) in a short period of time, and at the end of the semester won ex-Dragon’s Den advisor Sean Wise’s vote for the startup he would be most likely to invest $25,000 in.